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Blog Marketing and Ego
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. Many people assume it is bad. To a degree, marketing...
View ArticleTransforming the Landscape of Targeted Online Communications
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have ever done any online marketing that has been targeted by...
View ArticleStreet Vendors and Business Lessons
Last week when I was in NY, I passed a street vendor selling sunglasses for $5 a pair. They were clearly copies of best selling designs from top designers, and had fairly obvious quality flaws. It...
View ArticleDoes Face To Face Still Matter?
I have account with most social media sites that you have probably heard of, and a few that you probably haven’t. It’s not from being super socially connected, but rather from my desire to experiment...
View ArticleHow To Make Your Business Recyclable Instead Of Green
Despite how it might seem, this is not another post about how you can create a more “green” business. Being green is a great business practice, and has the side benefit of helping your small business...
View ArticleHow “HateSurfing” Can Help Your Small Business
Most of us have heard the statistic that it is about ten times more likely that someone will post a comment online about a negative experience than a positive one. It is not hard to believe if we just...
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10 Signs You May Have An Unhealthy Relationship With Social Media
There is a reason the word “pervasive” is often used right alongside social media. For many of us, the social channels we use to connect with others for personal or professional reasons are a big part...
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